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Apple to introduce iPhone face recognition

Apple could be preparing to enhance the iPhone's image search and video calling capabilities, or even add face authentication to the iPhone..

The iPhone manufacturer is buying Swedish face recognition software company Polar Rose.

Apple has a history of aquiring smaller technology companies from time to time, and the move seems a logical one for Apple.

There aim is to make the iphone an invaluable part of the users life, and keep it ahead of its competitors. Polar Rose has a number of software building blocks that Apple could use for face recognition. They are FaceCloud that can add face recognition to virtually any service that stores images, and FaceLib which allows the technology to be integrated on the iPhone.

With increasing processing power, cameras and picture quality, the iPhone 4 can use face recognition technology in other ways. Apple could, for example, introduce face recognition in real-time on its smartphone. When someone calls you using Apple's video calling software FaceTime, the face recognition software could identify the caller and link to stored or online information about the person. It could also be used as a security feature to unlock your phone,

Apple might also use Polar Rose's technology to improve the face recognition function of its iPhoto photo management and editing software for the Mac.

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